Key priorities for Alchemetrics on the account, which also covers the Sunday Mirror and The People, are to put in place a three-fold increase in recency, provide online access to data and analyse campaign activity.
The overall aim is to slash the time it takes to place, execute and manage campaigns.
Melanie Bateson, MGN's business stream manager for financial and legal services, said: "Our aim is to grow our enterprise business through an increased focus on the strategic application of our customer data.
"Alchemetrics has presented us with a solution that enables us to maximise the value of our data quickly and efficiently."
Andrew Champion, Alchemetrics sales director, said the work was won following a personal recommendation.
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