Neil Perkin, who formerly held the post of ad director with responsibility for IPC key accounts and the tx/Connect divisional trading teams, becomes ad director for marketing and strategy.
Perkin is charged with developing the company's ad marketing programme and developing advertising opportunities through IPC's new creative solutions division.
Key accounts director Alison Deas becomes ad director for trading, with a brief to oversee development of the key accounts, regional sales, agency central sales and business development centralised advertising teams.
Connect ad director Kate Mackenzie and tx ad director Marc Beeney have also been promoted in the restructure, taking on increased responsibilities for their teams in the women's weeklies and TV listings markets respectively.
"We need to ensure that we are involved in our commercial partners' decision-making processes as early as possible -- to add the most value. And the renewed focus on strategy and marketing will enable us to do just that," McDevitt said.
McDevitt is a former chief executive of TV audience researcher BARB and media consultant.
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