IPC publishes websites for brands such as Marie Claire, NME, Nuts and Wallpaper. It also produces standalone websites for its consumers, such as , which is aimed at IPC’s female readership, and offers health, food and relationships content.
Whitaker, who was formerly head of programme management, said IPC was "exploring all different avenues" to develop its digital presence.
She said: "We are working on social media to expand the brand, as well as looking at new mobile publishing platforms, apps and what might work on the iPad – whether a replica or enhanced version of a magazine would be best."
In addition to working on the strategic development of a growing number of key company-wide digital initiatives, Whitaker will retain her former key responsibilities as head of programme management.
Kelly Waters, IPC Media web technology director, said: "Tara's new role will enable IPC to benefit from the wider value she can offer by working across divisions to implement digital initiatives that benefit the whole company."
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