The division is known as Calm Interactive Solutions and will be headed by Nicola Ponting, advertising and sponsorship manager.
Beyond ad sales, it will offer agencies and advertisers bespoke microsites, e-newsletters, sponsorships, advertorials and competitions. These can all be tailored to help clients meet their objectives.
Other sites covered by the division are , , , and . In total, more than 1.5m unique users visit the sites each month with 12.1m page impressions according to Webtrends.
The ad sales team will be supported by the in-house web designers who were responsible for designing, building and evolving the Calm sites.
Paul Williams, managing director of Calm, said: "Our fifty-strong magazine portfolio thrives because it targets consumers who love their hobbies and leisure pursuits. Our websites are the perfect place for these communities to congregate."
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