He will lead the strategic development of all new digital properties across the IPC portfolio, working closely with each of the divisional managing directors and their digital directors.
Sylvia Auton, chief executive of IPC, said: "Neil's appointment signals the importance that the IPC Media board places on extending our brand equity in the digital space. Reporting to me, Neil will work closely with the divisional managing directors and their online, digital, publishing and sales directors to accelerate IPC's overall digital programme."
Robinson joined IPC in 1994 as circulation sales executive on the IPC Music and Sport portfolio. He then moved to publishing, working across a range of brands within the division, including NME, Uncut, Loaded and .
He was appointed commercial director of NME.com to oversee its expansion. In 2002, he was appointed publishing director of the IPC Ignite! music portfolio before taking up his current role in 2005.
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