Chester takes up the role immediately with responsibility for IPC Media's four direct marketing divisions: subscriptions, database, fulfilment, and mail order and reader offers.
She will report to group marketing director Philippa Brown.
Brown said: "Amanda has unrivalled knowledge of subscriptions marketing and I am confident that she will lead the division in strengthening the team still further and delivering even greater revenue growth."
Chester joined IPC in 1994 as a subscriptions marketing manager. Before joining IPC, she worked in the marketing department of international mail order company, The Good Book Guide.
In her most recent role, as subscriptions marketing manager, Chester was instrumental in driving the recently launched subscriptions drive on AOL, owned by IPC's new parent AOL Time Warner.
The appointment comes just days after IPC appointed Jemima Ransome, head of marketing for its TV listings division TX, to the position of marketing director of the division's titles, which include Radio Times and What's on TV.
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