The fund, which has appointed Oystercatchers to run the pitch, has drawn up a shortlist of agencies that it would like to meet but, at the time of writing, had not yet held chemistry meetings.
This is the first time that Invesco has looked to appoint a digital agency and, as such, there is no incumbent on the account.
M&C Saatchi handles the fund’s advertising. Its current work is unaffected by the pitch. Before appointing M&C Saatchi, Invesco Perpetual worked with Delaney Lund Knox Warren & Partners (now DLKW Lowe). Before that its agency was the now-defunct Shop.
Invesco Perpetual appointed Ptarmigan, a specialist financial media agency, to its media planning and buying account in 2009. At the time the account was estimated to be worth £5 million.
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