LONDON - Invesco Perpetual has decided not to appoint an agency after whittling its pitching agencies down to one.
The financial company, which was formerly at the now defunct Shop, initially shortlisted five agencies to battle it out for its £5 million business.
However, after knocking four of them off of the list, Invesco has decided that it doesn't want an agency at all and ended the process.
The company's departure from Shop is credited as being the killer blow for the agency, which closed its doors shortly afterwards.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
