Ten leading entrepreneurs and business executives have been appointed including Phil Orford, chief executive of Forum of Private Business, Lord Derby, owner of Knowsley Estate and Safari Park, and Julie Deane, founder of the Cambridge Satchel Company.
John Allan, national chairman of the Federation of Small Businesses, Sir Howard Bernstein, Manchester City Council's chief executive, and Sir Terry Leahy, the former chief executive of supermarket business Tesco, have also been added to the list of ambassadors.
Fifty events expecting to attract 75,000 delegates have already been confirmed for next year’s 50-day festival, which aims to showcase British industries. It forms part of the government’s plan to promote economic growth, rebalance the economy and double UK exports by 2020.
Max Steinberg, chair of IFB 2014, said: "The International Festival for Business will be a fantastic opportunity to position Britain as a global business force. It will champion everything that is great about British industry and will enable business leaders to forge lasting international connections."
Orford added: "Britain plays an important role on the global stage and initiatives that celebrate Great British industry are vital to highlight its prominent position. That is why I’m supporting the International Festival for Business, which will be a fantastic showcase of all that Britain has to offer."
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