-
Morrisons, Quality Street
-
7-asda-pampers-no2.gif
-
11-t-beechams-stak-by-fruit.gif
-
15-t-double-clubcard.gif
-
12-s-pl-lunch-own-brand.gif
-
6-asda-pudsey.gif
-
t rare stella display by roll.jpg
-
tesco teachers
-
t galaxy unit with mags.JPG
-
14-m-dump-bin-pepsi.gif
-
8-m-pampers-exterior.gif
of
The league is formulated by , which visits a number of ‘big four’ supermarkets to brands for the positioning and type of POS found on the shop floor.
This month’s top 10 is predominantly made up of new entrants with only Kellogg’s, Walkers and Heinz surviving from last month. Out of these, only Kellogg’s and Walkers have been present since July.
July’s winner Coca-Cola has dropped out of the top 10 altogether as rival Pepsi is a new entry at number three.
There also appeared to have been a seasonal impact with all of the lager brands dropping out. There were few beer brands on pallets. However alcohol promotions will always be present, see the gallery above for an example of Tesco selling £30 of spirits for £10.
Alcohol appears to have been replaced on the pallets by another addictive product, chocolate. Both Quality Street and Cadbury's have managed to find prominent places for large tins.
Christmas had still to make a direct impact however the prevalence of confectionery and cake brands hints it could soon be that time of year. Tesco also had ‘his and her’ gift collections while all of the supermarkets had mince pies on-shelf.
Tomorrow - where has all the in-store support for brand promotions gone?
_1.jpg)
.jpg)
