The In-store League (July) Top 10
1. Coca Cola 76 - offers across all variants and sizes, primarily price slashing through bogofs.
2. Stella Artois 38 - stand alone price offers as well as prominence in multibuy deals and cross-brand deals. Strong use of pallets.
3. Carlsberg 36 - heavy use of multibuys.
4. Kronenberg 29 - aisle end and pallet standout, again price driven.
5. Walkers 27 - promotion of Gary's Free Trips gaining standout but mostly price driven.
6. Kelloggs 25 - strong presence on gondola ends, side stacks and half pallets.
7. Sugar Puffs 20 - hanging posters and strong use of pallets.
8. Butchers 15 - gondola ends and side stacks.
9. McVitie's 14 - noticeable push on all Jaffa Cakes varieties.
10. Robinsons 12 - gondola ends and on-shelf support.
To formulate the league visited two random stores from each of the big four retailers (Morrisons, Tesco, Asda and Sainsbury's). Points were awarded for pallets (4), gondolas (3), half pallets (2), display units (2), and additional material and hanging cards (1).
Speaking about the findings Retail Why managing director Helen Davies said: "You can see the Trident Beyonce campaign on an free standing display unit but if you looked back five years you would have seen more presence than now." As a consequence promotions the lack of space devoted to promotions could hamper their ability to bring in new customers.
August's League is out next week
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