To formulate the , random stores from each of the big four retailers (Morrisons, Tesco, Asda and Sainsbury's) were visited by Retail Why. There we examined what brands had the greatest POS presence on the shop floor with points awarded for displays and point of sales material. Finally the scores are averaged out.
Points are awarded as follows:
Pallets (4)
Gondolas (3)
Half pallets (2)
Display units (2)
Additional material and hanging cards (1)
P&I instore league. The points system
LONDON - The P&I Point of Sale League is a collaboration between P&I and retail research and shopper marketing agency Retail Why.
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