The car marque unveiled four models at the Geneva Motor Show earlier this year. The range comprises its flagship Infiniti FX model, the Infiniti EX 'crossover', the G37 Coup? and G37 sports saloon.
The site, created by Digital-tmw, showcases four films in which the cars were modelled using CGI. Users can customise the vehicles by changing their exterior colour, interior trim and wheels.
The cars drive through a virtual world, with each film tailored to reflect the model's individual characteristics.
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