LONDON - IBM has hired Euro RSCG to its global digital account, moving the business out of Digitas, which had held the business for more than a decade.
The pitch was held in the US and included the company's existing roster agencies.
Euro RSCG has handled e-mail and relationship marketing duties for IBM for a number of years.
IBM, which operates in more than 170 countries, spent around $1.25 billion on all advertising last year.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)