IBM 'Wimbledon Seer' by Ogilvy
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Agency
Ogilvy London -
Sector
Media / Entertainment Brands, Sport brands, Technology brands and Mobile phones
Strawberries and cream and Andy Murray in the headlines can only mean one thing... Wimbledon 2009.
IBM and Ogilvy have teamed up to launch the Seer Android Beta, a mobile application which gives Wimbledon-fanatics an in-depth instruction manual with which to navigate around England’s famed tennis tournament.
The application, available on T-Mobile’s Google phone, works off the phone’s inbuilt GPS tracking system to locate the user’s position as well as to supply information about their surroundings.