The campaign will feature live activity at Hyundai dealerships across the UK and through social media.
Hyundai's Football Trade and Upgrade will see more than 140 Hyundai UK dealerships offering to trade around 50,000 new footballs for old, over three weekends from 22 May. The number of balls matches the number of cars sold in the UK in 2009.
Jack Morton is working with SOS Africa, the African children's charity, to re-home the traded-in balls to schools and community projects in ten South African cities. Hyundai will top up the traded-in balls with new balls to reach the target of 5,000 footballs for South Africa. Any balls which don't make the grade will be put into the Waste for Energy scheme in the UK.
Consumers taking part will also have the chance to win World Cup tickets. Interactive games will include visitors trying to kick a ball into the boot of a car.
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