Opening on Monday (20 September), the 2m-high installation will promote Thomson Reuters Eikon, a financial desktop platform, and will display content provided by members of the financial community.
The installation will be the first in a series of live events and activities running until the end of November.
Street teams will ask financial professionals to help define the new financial era by expressing what they’d like to see more or less of for their industry to be successful.
Jack Morton has also developed an online game and video to complement the installation, and offer participants the chance to win a place on an expedition to beat the overland record to the South Pole.
A similar Digital Forest installation will be built outside New York’s Stock Exchange.
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