The site is at the centre of a wider strategy to make Hunter products available to buy in markets including the US, Japan and Europe. It has been optimised to allow content adaptations for regional languages and currencies.
Style and imagery were recognised as key drivers to push the Hunter brand to a more fashionable audience, building on publicity gained when Kate Moss was photographed wearing Hunter Wellington boots during Glastonbury Festival in 2005.
A competition in conjunction with Glastonbury has been created to drive traffic to the site, offering users the chance to win festival tickets. LEWIS has also created feeds to the site from YouTube and Flickr.
The second phase of the launch is planned for June 2008, and is set to include full e-commerce functionality via the Hunter online store. Hunter is also working with LEWIS on an upcoming newsletter, SEO and email marketing.
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