The HP Uni Tour has been created to raise awareness of the new HP Pavilion dv6 artist edition notebook among the student population.
The tour will take in six universities in October, with live music from VV Brown, Does It Offend You Yeah and Bombay Bicycle Club, among others.
NME Radio's Jamie Theaker will DJ at the events, while NME Video News presenter Naomi Shimada will carry out filmed interviews at the gigs.
Prior to each leg of the tour, a promotional bus will be parked on campus, where students will be encouraged to sample the laptops and get one-to-one advice from HP technology experts.
The two-month long partnership will include HP advertorials in the pages of NME magazine and an online hub at NME.COM, where interview footage will be available following the events.
Jonathan Boakes, IPC Ignite sponsorship & brand solutions manager, said: "This is the perfect treat for new students following their hectic fresher's activity.
"They get to sample great new Pavilion laptops courtesy of HP for their work and listen to some fantastic music courtesy of NME Radio for pleasure. What more could any student want?"