LONDON - Honda is running a series of idents to support its sponsorship of the Tour Of Britain.
The idents have been created by Wieden + Kennedy and break on 12 September, running for a week around the race highlights programme on ITV4.
Featuring a series of Honda dealerships throughout the UK, the idents show their support of the cycling event. Each ident is captured from the point of view of a passing bicycle.
As one of the main sponsors of the race, Honda has donated 50 cars to the Tour which will be transporting supporters of the race.
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