The cinema ad, created by Wieden & Kennedy, will appear on 2,500 cinema screens across the country through a deal with cinema advertiser DCM.
The £1.3m deal will target an upmarket audience, but also promotes the car as an affordable and environmentally-friendly mode of transport.
The 60-second ad, set to the music 'This Little Light of Mine' by Berend Dubbe, opens at night on what eventually becomes apparent is a huge car park of Insights in the desert. In time with the music, the ad creates visually-stunning imagery by switching the cars headlights on and off.
The cinema campaign will also appear in arthouse cinemas. Films that the ad will appear alongside include, Angels & Demons and Looking for Eric.
Postcards will be distributed in 200 sites for four weeks across the UK.
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