The 'Dream the Impossible Documentary Series', created by ad agency RPA, features employees of American Honda Motor in various divisions, such as engineering, design and safety, along with executives like Takeo Fukui, president and chief executive at Honda Motor, the parent company.
One of the webisodes, entitled 'Mobility 2088', imagines how people may get around eight decades from now.
Another, called 'Failure: the Secret to Success', describes how setbacks can sometimes lead to achievement.
A third webisode, 'Kick Out the Ladder', is devoted to Honda's corporate philosophy of thinking "outside the box".
The three webisodes, which each run for roughly seven minutes, are available on a Honda , and one will be shown before the first movie screened at the 2009 Sundance Film Festival, where American Honda Motor is the automotive sponsor.
Ads to promote the short films and drive users to the website are to appear on , , and , , , and .
Todd Carey, vice president and associate creative director at RPA, told that "there's an overwhelming sense of optimism that comes out of these films" which may connect with consumers depressed by all the news about the recession.
Honda's 'Power of dreams' campaign, also created by RPA, was launched in September 2007.