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Four short videos will be served to different audiences on Facebook

To promote the 2017 Honda Ridgeline, the car brand is taking a programmatic approach for a heart-felt campaign about the love between a man and a dog he rescues. "Lost and Found" centers on a nearly two-minute video that is broken up into four vignettes that range from 15 to 22 seconds. Each vignette focuses on a different theme, such as with your pet or using the Ridgeline for . These vignettes will run on , where Honda plans on using the platform’s Audience Insights to deliver the most relevant video to segmented groups of consumers. While the vignettes will begin to run now, the long-form video will launch in October on Facebook.