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Honda gets behind, in front of and all around the wheel with a pan-European campaign.

Based on the Civic’s low driving position – which apparently makes a driver feel more "plugged in" to their car – the surreal TV spot follows one woman’s trip to the shop from a series of action-packed angles, showing the driver’s experience with headache-inducing results.

It was created by Max Batten and Pete Browse, and directed by Juan Cabral through MJZ. It is supported by out-of-home and social activity.