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Honda highlights the blood, sweat and tears behind creating an F1 power unit ahead of the Formula 1 season.

The ad explores the creative toil which goes into crafting Honda models, as juxtaposed by the aggressive noise and energy of the brand’s Aston Martin Red Bull Racing and Alpha Tauri in action. 

The ad launches today (10 March), the same week as the new 2020 Formula 1 season. It was created by Charlie Ditchfield and Connor Stephen, and directed by Kirby McClure through Partizan.