Honda mounts direct campaign for last 100 cars in the S2000 range

Autos

Joe Thomas

March 04, 2009

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Honda mounts direct campaign for last 100 cars in the S2000 range

LONDON - Honda has launched a campaign to encourage consumers to purchase a GT Edition 100 model of the S2000 car range, before global production ceases.

The direct campaign, created by HS&P, highlights to drivers that the model represents the last 100 cars of its kind. The target audiences for the mail packs are those that have expressed an interest in the model, existing customers who are currently driving the S2000 and those who are currently driving a competitor sports roadster. The pack also presents price offers across the rest of the S2000 range.

Honda introduced the S2000 car in 1999 to celebrate its 50th birthday and it was described as a ‘future classic'.

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Direct Marketing

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