The new on-air branding has been launched in the UK and will rolled out to international affilates from the beginning of 2005 to give a consistent brand identity across 130 countries with access to the channel.
The new, modern image reflects the channel's shift in programming to focus on contemporary history, current events and technology.
The idents will feature simple imagery, such as an image of a handwritten manuscript and the words "Know the story".
The other side of the screen features the H logo of the History Channel with the History Channel written in full at the bottom of the screen.
The History Channel is the only international TV network devoted exclusively to historical programming.
In the UK, it competes directly with UKTV History, a channel jointly owned by BBC Worldwide and Flextech Television.
Lambie-Nairn has also been hired by Discovery Kids to refresh its on-air identity. The channel will begin its revamp in the US in September.
The branding will not roll out to The History Channel in the US.
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