Lambie-Nairn designed and created all the branding elements and presentation systems required, as well as produced all the promotional material for the brand and programmes.
Brian Eley, creative director at Lambie-Nairn, said: "The identity is based around the idea of 'The Chomp', a cheeky, lively, mischievous character who appears on and off screen, expressing the values of the brand through its personality. The character idea was the product of the branding proposition 'big bites for hungry minds'. Children can immediately relate to it, it is hungry for excitement and always wants more."
Alexis Brunner, director of on-air marketing at Discovery Kids, said: "We wanted to work with Lambie-Nairn because their work is always unique and they genuinely understand how to build an enduring television brand, while still managing to keep audiences entertained and amused. It's a great combination of skill sets."
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