The Hideaways Club is a new brand offering a combination of luxury travel and property ownership. The Club was launched on January 29 with £15m of financial backing.
The brand appointed WPN following a two-way pitch. The key objective for this year's direct marketing activity will be to convert leads to Club members who own luxury residences around the Mediterranean.
Richard Strong, marketing director at THC, said: "I am really excited to be working with Watson Phillips Norman. They've demonstrated real skill, planning innovation, creativity and the depth of DM expertise we really need to help achieve our aim of building membership for the future success of the club."
THC aims to acquire a portfolio of more than 100 £1m properties with a maximum club membership of 600. The strategy is based on the concept of 'fractional ownership' with an added bonus that any increase in property value will benefit members financially.
John Eversley, marketing director at WPN, said: "This is a fantastic opportunity for us to develop some outstanding creative work from a blank canvas and there is also a great targeting challenge for us to work on -- we are really looking forward to getting started."