The 90-second DRTV ad, to be shown on satellite and cable channels, tells the story of three real-life situations -- a homeless teenager, a young carer and a young schoolboy who is in care and waiting for a permanent home.
It illustrates the difference NCH makes to these young people by helping to turn their lives around for the better.
Pop star Will Young donated his song 'All Time Love' to be used in the soundtrack, while George at Asda donated 40 school uniforms for the youngsters who appeared.
Gail Cookson, client service director at Watson Phillips Norman, said: "NCH has a very compelling and emotive story to tell. TV as a medium allows us to perfectly visualise the cause."
Liz Monks, executive director of fundraising at NCH, said: "Our challenge is to reach out and take NCH to a wider audience, by extending reach we aim to boost recruitment beyond direct mail and street fundraising. This ad tells the story of just a few of the 160,000 children, young people and their families that we work with every day."
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