Named , the "bitchy" daily posts come fresh from the mind of Carter-Brown, and Hello! hopes that SAD can build its online profile at
According to the biographical blurb on the site, Carter-Brown shares a flat in London with her "lovely Pomeranian Cavalli, whose Chelsea walkies I can thank for seriously extending my social circle".
Her passions include "jewellery -- especially if it features diamonds, is platinum or is presented by a Johnny Depp lookalike -- traditional country pubs and beach holidays with my gal pals".
The posts give readers an insider's take on a diverse range of subjects.
Visitors can read about: Jude Law's new haircut (which Carter-Brown likes); the fact that former 'EastEnders' actress Wendy Richard was photographed wearing a red swimsuit and riding around on a mobility scooter; and the engagement of Liberal Democrat MP Lembik Opik to Cheeky Girl Gabriela ("Congrats to them both! I love a happy ending.").
According to January 2008 ABCe figures, Hellomagazine.com attracts more than 1.5m unique users a month.
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