Haygarth will assist the in-house customer marketing team at Walt Disney Studios Home Entertainment in campaigns to support DVD releases of new Walt Disney blockbusters.
These will include the latest Narnia instalment, , and classic titles such as 'Sleeping Beauty'.
It will also work on promoting new formats such as Blu-Ray and high-definition DVD.
Philippe Roucoule, executive director for sales and customer marketing at Walt Disney Studios Home Entertainment, said: "The DVD market is very fast, varied and constantly changing -- we need an agency that can play to the strengths of all our customers, be they a specialist, an e-tailer, a generalist, a grocer or a wholesaler."
The six-strong customer marketing team at Walt Disney Studios Home Entertainment is responsible for the planning and implementation of retail marketing activity.
This ranges from working with trade customers to maximise in-store presence to devising bespoke promotions for Walt Disney titles in shops.
Sophie Daranyi, CEO at Haygarth, said: "This is a great appointment for us; we're looking forward to using our wealth of customer marketing experience and integrated marketing expertise to really drive business for Walt Disney Studios Home Entertainment."