Charles, who has been with Haygarth for more than six years, has played a large part in building the success of the direct marketing agency's digital and direct team, heading up Club Nokia, Kia Motors and Ciba Vision, as well as securing key business wins.
This year, Haygarth has won a number of DM accounts such as KFC, Ciba Vision, Netjets and Kia Motors.
Sophie Daranyi, managing director of Haygarth, said: "This is an extremely well-deserved promotion that recognises the ability and talent of Tom. He brings great experience and a fresh perspective to the board."
Separately, Tim Clark, head of finance, has been promoted to financial director.
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