Hurwitz is currently global vice president of strategic planning, marketing and communications at the brand engagement network. In her new role she will oversee the development and execution of all global strategic initiatives and key global pitches, along with her current responsibilities leading new business development, marketing and communications.
She joined Havas SE in 2009, having held senior level strategic and management positions at Cunning, Momentum Worldwide and Disney Consumer Products EMEA.
Bersou joins the agency from Aurora Media Worldwide, where he was head of brand content. He has more than 14 years experience both agency and client side, having worked for the likes of Diageo and Saatchi & Saatchi.
In his new role, Bersou will help lead on global pitches, supporting the planning process and the development of creative tools and processes.
Lucien Boyer, global president and CEO of Havas SE, said: "Fredda is a truly strategic thinker and can spot new opportunities and trends that will take us in the right direction. This new role signifies our commitment to strategic innovation and vision that will help spur new business momentum and growth.
"Thiago brings a wealth of knowledge in building effective brand engagement platforms that can touch fans around the world. I am confident that he will take our creative output and new business efforts to new heights."
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .