Clash-Media will attempt to specify the demographics and characteristics of consumers Harveys would most like to target.
Clash-Media's UK managing director Luke Pursey said Harveys wants consumers to sign up to its newsletter so it can effectively target shoppers with offers at particular times of year.
"This helps support the other advertising they're doing online and increases the number of consumer sales leads they're generating," he said.
Harveys varies its marketing spend to include sponsorship of Coronation Street, along with banner advertising, search marketing and mobile promotions.
The campaign will be hosted on Clash-Media's ad network of websites and publishers, which include GMTV, Tiscali and MySpace.
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