
The Halo Group will use its modular structure to supply three unique builds in Shanghai, São Paulo, Mumbai and Moscow.
Each two-story structure will play tribute to British architectural design, transforming the installations into a traditional country manor house, a Victorian inspired pavilion restaurant, and an Art Deco style theatre.
Each themed structure will provide interactive exhibiting spaces, entertainment, luxury catering and drinks, and meeting spaces for guests.
The Quintessentially British tour will showcase some of the UK’s most iconic and luxury brands, aiming to raise the profile and proliferation of exportation to international markets.
Sam Matthews, creative director of The Halo Group, said: "We’re very proud to be working with Quintessentially British on such a high-profile project. It is exciting to be part of a team that has a forward thinking, creative approach to the exhibition market and is aiming to deliver a much more engaging experience for guests.
"Britain’s reputation around the world is riding high from an incredible summer, and this event capitalises on that momentum by showcasing some of the finest talent, brands and creative teams that the UK has to offer."
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