The 375sqm area will include a purpose built viewing platform providing VIP guests and athletes clear views of the snow ramp. Guests will benefit from a sports massage area, a beanbag mountain, live feeds from the main stage and snow ramp, and hot drinks and snacks.
"Our vision was to create a real destination area that offers more than just a place to grab a free drink," said THG Events creative director Sam Matthews.
"We planned to create an area where the artists and athletes really want to be, a place that is flexible enough to meet the different needs at each activation but still promotes the brand's strong ethos. It needs to function as a lounge and the perfect backdrop for press interviews."
THG will also be organising the official Relentless Afterparty at nearby venue Fire for up to 1,000 guests.
To leave a comment and let us know your thoughts.
"Our vision was to create a real destination area that offers more than just a place to grab a free drink," said THG Events creative director Sam Matthews.
"We planned to create an area where the artists and athletes really want to be, a place that is flexible enough to meet the different needs at each activation but still promotes the brand's strong ethos. It needs to function as a lounge and the perfect backdrop for press interviews."
THG will also be organising the official Relentless Afterparty at nearby venue Fire for up to 1,000 guests.
To leave a comment and let us know your thoughts.