LONDON - Hair-styling brand ghd has appointed Rainey Kelly Campbell Roalfe/Y&R to its global advertising business.
MCBD, Grey and Atelier also pitched for the account. TBWA\Manchester, the incumbent, did not repitch. Fallon was involved in the early stages of the pitch process.
At the start of the year, ghd appointed Guy Longworth as global brand director. Since his appointment ghd has teamed up with beauty brand Benefit Cosmetics to launch a limited edition set, containing ghd stylers, a styler bag and mini cosmetics kit from Benefit.
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