Next month GHD will roll out an ad campaign to promote the launch of its latest range of hair-straighteners, and is in final negotiations about Perry fronting the ads.
Also under discussion is the possibility of GHD becoming a second-tier sponsor of the I Kissed A Girl singer's UK tour, which begins next month.
A TV campaign is being devised by RKCR/Y&R, with below-the-line activity by GyroHSR. The latter was recently appointed to the brand's digital and direct marketing account.
GHD confirmed it is in talks over a tour sponsorship, but declined to comment on Perry becoming a brand ambassador.
Last month, jewellery company Thomas Sabo signed up Perry to appear in print ads for its spring/summer collection.
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