Hachette's Psychologies just falls shy of 100,000 mark

LONDON - Hachette Filipacchi UK's glossy 'thinking woman's' magazine Psychologies has gained a respectable debut ABC of 96,012, while Conde Nast's Glamour retained its market-leading position.

Glamour lead the women's monthlies sector with a circulation of 585,984, although the handbag-sized glossy is down 3.9% on the period.

Psychologies, aimed at over-35s interested in more than just fashion, fell just short of its predicted circulation figure of 100,000 an issue, according to ABC figures for July-December 2005. The magazine, which launched in the UK in September with a £3.5m marketing investment, has 350,000 readers in France, where it originated.

Emap's weekly Grazia has revealed an impressive circulation increase of 10.1% to reach 170,783 -- the second highest climber of the women's ABC's behind IPC's Essentials on 12.8%, up to 118,853.

Grazia, which celebrates its first birthday this month, was launched by Emap following its break-up with Hachette in 2002, which saw titles including Red and Elle reverting to their original French owner.

Hardest hit of the women's titles was Grazia stablemate, New Woman, with a 14.6% fall over the past six months to 231,066, down 17.6% for the year.

Haymarket Publishing's Eve magazine, which the Brand Republic publisher bought from BBC Worldwide in January last year, recorded a 1% rise to 163,671, up 2.2% year on year.

Elsewhere, the National Magazine Company's restyled She magazine has boosted its audited circulation by 5.7% to 156,674.

Conde Nast's She rival Easy Living has managed to increase its issue sales by 6.5% to 182,146, despite reports of declining newsstand sales. The magazine for the affluent 30-something woman is still a long way off its Natmags rival Good Housekeeping, which saw a 1.5% fall in the last six months to 468,579. The 83-year-old title is up 7.7% year on year however.

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