The research, published for the Advertising Association by the World Advertising Research Centre, has revealed that despite the rise of the internet, multichannel television and digital television, total magazine sales in 2004 rose to 1,339m -- an increase of 14m copies.
The largest increase in sales was seen in the weeklies market, which grew by 31m copies. The number of fortnightly titles sold increased by 4m to a massive 60m.
The launch of magazines such as Grazia, Pick Me Up, TV Easy and Easy Living, all enjoyed early success in terms of sales.
The average price of a magazine rose by two pence to £1.52 in 2004, with the average price of a weekly title now being £1.01 and a monthly £2.90. Advertising revenue has remained relatively static, according to the research, while retail sales value has increased.
Phil Cutts, director of marketing at the PPA, said: "The WARC report, combined with the strong performance of consumer magazines in the recent ABC report, demonstrates in real terms that consumers' increasing appetite for magazines shows no signs of abating.
"As the magazine industry blossoms, more genres, titles and frequency will offer advertisers a continuing wealth of opportunities to connect with their consumers."
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