Hachette Filipacchi launches Elle iPhone app

Hachette Filipacchi is expanding its Elle brand onto the mobile platform with the launch of a magazine iPhone app.

Elle: Hachette Filipacchi launches iPhone app
Elle: Hachette Filipacchi launches iPhone app

The free app features news, fashion and beauty content as well as exclusive interactive material for mobile users. It is is part of Hachette Filipacchi's strategy to make the magazine more easily available on convenient platforms.

Users can bookmark their favourite content to the My Elle section and use the app to post links to their Facebook and Twitter profiles.

Hachette Filipacchi launched its Elle horoscope iPhone app in March as well as its first iPad product, featuring a free app for Elle Collections, its biannual spin-off title. Today's launch is the second version of that app.

Anna Jones, digital and strategy director, Hachette Filipacchi, said: "We are committed to developing our content for emerging platforms and see innovation in this space as key to our long-term digital strategy."

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