Elle magazine creates app and campaign for Nokia 700

Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone, the Nokia 700.

Elle: creates app to promote the Nokia 700 smartphone
Elle: creates app to promote the Nokia 700 smartphone

As part of a campaign for the handset, Elle's November and December issues will feature advertorial space, with an online competition at , featuring the slogan: "The Perfect Fit: Faster, Slicker, Smarter".

Content on both Nokia and Elle's Facebook and Twitter channels will feature display advertising for the Nokia 700, and will drive traffic to the Nokia/Vodafone landing page.

Anna Jones, acting COO of Hearst Magazines UK, said: "As the world's biggest-selling fashion magazine, Elle has a unique relationship with Nokia's target female audience and we are looking forward to seeing the results of this innovative cross-platform partnership."

John Nichols, director of marketing at Nokia UK said: "The Nokia 700 is our most compact smartphone to date, yet incorporates all the tools modern women need to run their lives. Elle was a natural partner to help reach our target audience online."

The app is also available on the for other Nokia handset customers to download.

Elle magazine's own dedicated iPhone app, featuring beauty and style advice, was launched in July.

Follow Sophie Maden on Twitter

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content