LONDON - Furniture and homewares retailer Habitat is launching a brand-led campaign, entitled 'This is my Habitat', which emphasises the diversity of its price points The activity, which breaks on 1 October, is the retailer's first in more than five years, and marks a significant shift.
Habitat, which tends to be seen as having a high-end positioning, wants to evolve its strategy by offering ranges to suit different tastes and budgets.
The pan-European press and outdoor campaign was created by ad agency Propaganda.
The first tranche of activity, featuring supermodel Helena Christensen, aims to show how consumers can express themselves throughout their home.
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