The site, created by Fitzgerald Shurey Tarbuck (FST), rolls out in the UK, France, Germany and Spain.
Fronted by Helena Christensen and Björn Borg, the site incorporates six campaign images which allow users to interact with the featured products, and to re-create rooms using Habitat products they have selected. The site contains interviews with Helena Christensen and Björn Borg as well as behind-the-scenes footage of the campaign.
On the site customers can enter a competition to become the face of the next Habitat campaign. An upload area within the site allows users to show images of their favourite ‘habitats' - these will be judged by and voted for by the public.
In July Habitat, the home furnishings retailer, appointed FST to launch an eCRM programme and digital magazine.
The ‘This is My Habitat' campaign, created by Propaganda, rolled out earlier this month across press and outdoor.
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