The Guardian in talks over transfer of production of sponsored supplements

LONDON - The Guardian is in discussions over outsourcing production of some of its in-house creative work including sponsored supplements, microsites and special-edition advertorials, as the media group looks to reduce its cost base.

The Guardian: seeking to outsource production of its guides
The Guardian: seeking to outsource production of its guides

Guardian News & Media (GN&M), which publishes The Guardian and The Observer, reported a £57m pre-tax loss last year after it was hit by severance and restructuring costs.

Its latest initiative to reduce costs is to look at transfering some production work currently undertaken by the group's in-house creative agency Guardian Creative to magazine publishers.

But, contrary to today's report in the Daily Telegraph, this will not include the production of its Guardian Guides series (given away free with the newspaper), which will remain in-house.

GN&M is currently in talks over the transfer with publishers John Brown Media and Seven Squared Media, in which The Guardian has a stake.

The transfer may involve the outsourcing of a number of Guardian Creative staff.

The move is part of cost-cutting moves at the company, which is aiming to make more than 100 job cuts in order to stem losses. Recent measures by parent group, Guardian Media Group (GMG), have included selling  its regional division, including The Manchester Evening News, to rival publisher Trinity Mirror.

Guardian Creative has 48 staff, and as well as publishing commercial supplements, sponsored microsites, special-edition newspaper sections and advertorials, the department also produces a large number of advertising campaigns, direct mail and marketing promotions.

 

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