Left-leaning papers attempt to leaven the pain, going with ‘Brown penitent after bigot gaffe torpedoes campaign' and the bringing in Sarah Brown to reveal 'PM's bigoted gaffe agony'.
In contrast, gleefully puts the boot in with the headline 'Gillian only popped out for a loaf. She came back with ... BROWN TOAST'.
The Daily Mail pursues its own anti-immigration agenda, splashing with ‘Demonised: the granny who dared to utter the I-word'.
calls yesterday the ‘day of disaster', the calls Brown ‘A hypocrite who shames Britain' and ‘Bigots, that's what Brown thinks of you' the r tells its readers.
"Poll latest: Labour loses one voter" reports as the gaffe ‘threatens to derail PM's campaign', while covers 'Trouble in Rochdale'.
The Independent also cleverly adapted Brown's gaffe for its sampling campaign, with today's free copy bearing a coverwrap reading 'Mrs Duffy won't decide this election. You will.'
In other news, Europe is facing further financial crisis as Greece turns to the union for support, The Guardian quotes Germany's chancellor saying: ‘Greece should not have joined Euro'. The Daily Telegraph reports a ‘Warning for Britain as financial chaos spreads to Spain'.
Readers of the Daily Star can win a motor home worth £32,000, and a Royal Albert tea set is up for grabs with the Daily Express.
'Doctor Who' audio books are still being offered in The Daily Telegraph, and there is a free second world war DVD in the Daily Mail.
Lidl has tied up with the Daily Mirror to offer readers £5 off when they spend £30 in store, while Femail magazine is free with today's Daily Mail.
William Hill is back on the cover of The Guardian as part of the bookmakers' series of ads around the leaders' political debates, and Ryanair takes an ad with The Daily Telegraph, promoting flights to Frankfurt from £10.