Paper Round (4 May) - a look at the day's newspapers

LONDON - The papers count down to the General Election, with coverage of the leaders' final days on the campaign trial and some advice for tactical voters in the Daily Mirror.

  • The-Sun.jpg

    The-Sun.jpg

  • The-Times.jpg

    The-Times.jpg

  • The-Independent.jpg

    The-Independent.jpg

  • The-Guardian.jpg

    The-Guardian.jpg

  • Daily-Mail.jpg

    Daily-Mail.jpg

  • The-Daily-Telegraph.jpg

    The-Daily-Telegraph.jpg

  • Daily-Express.jpg

    Daily-Express.jpg

  • Daily-Star.jpg

    Daily-Star.jpg

  • City-AM.jpg

    City-AM.jpg

  • Metro.jpg

    Metro.jpg

of

gives over its front page to a picture of David Cameron blocked out by a big red cross and the headline 'HOW TO STOP HIM'. It provides a list of constituencies where Liberal Democrat supporters should vote Labour and vice- versa.

The Guardian reveals ‘Rules that may let Labour cling to power' and headlines: ‘Battered PM finds his voice', while reports on David Cameron's ‘Gruelling 36hr final push' in the last few days leading up to the general election.

runs an interview with Sarah Brown discussing the softer side of Gordon, and the Camerons are pictured relaxing after a long day on the campaign trail. The paper also slams the Liberal Democrat defence policy.

raises concerns over the postal vote system, revealing there are 50 criminal inquiries nationwide into voting fraud, while estimates that ‘Cameron needs just 14 more seats'.

covers suggestions from Labour MPs that in some areas, voters should be tactical in order to shut out the Tories, while tackles the big political issues, complaining about Labour spending on pens and paper.

In other news, pictures footballer Eidur Gudjohnsen, who currently is on loan playing for Spurs, making a Nazi salute on a night out.

Promotions include The Sun's ‘Topps Match Attax' card giveaway and the Daily Mail joins the holiday club with an offer for ‘family holidays from £15', following in the footsteps of several other national newspapers.

Dogs Trust appeals for donations on the cover of The Guardian, while Tiffany & Co advertises its signature key design necklaces with The Daily Telegraph, and readers of the Daily Express can win a Mini worth £13,000.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content