Google talks up its browser Chrome on YouTube

LONDON - Eight months after launching its web browser Chrome, Google has begun a marketing campaign extolling the service's benefits in an effort to increase user uptake.

Google has relased short films promoting its browser Chrome
Google has relased short films promoting its browser Chrome

Google has released , which talk up the benefits of Chrome, claiming that it's important that the browser you use makes you happy.

Using the tagline ‘a new way to get online', Google invited a selection of small creative companies, including Hunter Gatherer, Motion Theory and Superfad, to create the clips. Google has initially hosted the videos on YouTube but plans to roll them out to a wider audience.

Google released Chrome in September, in order to compete with Microsoft's dominant browser Internet Explorer.

The browser gives users search and page suggestions as they type in the address bar, creates thumbnails of their top sites, and opens a private browsing window when they don't want to save their search history.

Following post-launch excitement, Chrome has settled on 1.45 per cent of market share, in comparison with Internet Explorer's 63.8 per cent, Firefox's 22.6 per cent, and Safari's 8.3 per cent, according to Net Applications.

Google is also encouraging Gmail users to switch to Chrome by running text ads telling them the service is faster on Chrome.

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