Google strikes direct deals with international news agencies

LONDON - Google is to publish stories from four major international news agencies on its own news site rather than linking to other publisher sites.

The Associated Press, Press Association, Canadian Presse and Agence France-Presse have all agreed to license news feeds to Google. The move opens potential new revenue streams to Google.

Associated Press has reportedly said that the move could have a significant traffic impact on web publications that regularly feature its content on their sites, since users will no longer have to leave Google News to read Associated Press stories, or view its photos and videos. The same applies to any publisher that regularly carries wire news stories on their site, where dipping traffic would in turn affect advertising revenue.

Google has said the changes will not affect the ranking of stories on its news pages, so articles from the partnering four agencies won't automatically be favoured in users’ keyword searches.

To date, Google News has had significantly lower traffic than the other major portals' news sites. According to comScore, the site reached 9.6 million unique users in July, compared to nearly 34 million unique users for Yahoo News, 24.5 million for MSNBC.com and 23.9 million for AOL News.

 

 

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